Saju Eapen Thomas, PhD, is the Department Chair – Marketing at City University College, Ajman (CUCA), UAE. He holds a Mechanical Engineering degree from National Institute of Technology (NIT), Calicut (India) and an MBA degree from Faculty of Management Studies (FMS), Delhi University. He received his Ph.D. in Management (Marketing) from Cochin University of Science and Technology (CUSAT), India. He has 18 years of industry experience and 15 years of academic experience. Dr. Saju has many research papers and book chapters to his credit.